Studies are showing that 85-95% of all potential customers are
going to the web before ever calling a business.
Even those in the 60+ markets are turning to their high-speed
Internet connections to search for goods and services.
The yellow pages business is decreasing. They have added online
listings to cope with changing trends.
Yellow pages ads no longer need to be large and flashy. Short,
simple ads can take their place if the company has a user friendly
website.
Many dental insurance companies will link your website to their
customer search pages. This way it is easy for a new customer
to get a taste of your practice before ever picking up the phone.
Even if an insurance company won't list your link, it is
easy to highlight your name on a provider directory and then Google
your site.
Online patient health forms and questionnaires can be printed
from your website and brought in complete before the first visit.
This gives patients time to fill in all the necessary information.
This is a big convenience to someone who is in a hurry, with small
children, or not able to access all history and personal information
while sitting in your waiting room. While live interactive online
scheduling and billing is not as popular email appointment notices
are becoming more of a norm.
Websites are changing and you can advertise specials, new technology
and even include tips on dental health for your patients online.
Email newsletters can be developed to announce new services, educate
about sugar, children's health and more. This saves money
on postage and printing. Brochures can be printed on demand for
staff and patients.
Questions about care can be answered on a website which lets
a patient privately explore treatment options that they may be
afraid to ask about in person.
Nervous patients can get to know their hygienists or dentist
prior to the actual meeting. Biographies and other information
can be included to put a patient at ease.
Patients are becoming more and more interested in sterilization
and the safety of other practices. Your website is a great place
to explain your practice and procedures.
Do you need Pizzazz?
Denise M. Cawley
1237 South 50th Street West
Milwaukee, WI 53214
414.412.9990
414.643.0342 fax |
