Why have a dental website?

Studies are showing that 85-95% of all potential customers are going to the web before ever calling a business.

Even those in the 60+ markets are turning to their high-speed Internet connections to search for goods and services.

The yellow pages business is decreasing. They have added online listings to cope with changing trends.

Yellow pages ads no longer need to be large and flashy. Short, simple ads can take their place if the company has a user friendly website.

Many dental insurance companies will link your website to their customer search pages. This way it is easy for a new customer to get a taste of your practice before ever picking up the phone. Even if an insurance company won't list your link, it is easy to highlight your name on a provider directory and then Google your site.

Online patient health forms and questionnaires can be printed from your website and brought in complete before the first visit. This gives patients time to fill in all the necessary information. This is a big convenience to someone who is in a hurry, with small children, or not able to access all history and personal information while sitting in your waiting room. While live interactive online scheduling and billing is not as popular email appointment notices are becoming more of a norm.

Websites are changing and you can advertise specials, new technology and even include tips on dental health for your patients online. Email newsletters can be developed to announce new services, educate about sugar, children's health and more. This saves money on postage and printing. Brochures can be printed on demand for staff and patients.

Questions about care can be answered on a website which lets a patient privately explore treatment options that they may be afraid to ask about in person.

Nervous patients can get to know their hygienists or dentist prior to the actual meeting. Biographies and other information can be included to put a patient at ease.

Patients are becoming more and more interested in sterilization and the safety of other practices. Your website is a great place to explain your practice and procedures.